Managed commercial operations for private clinics
Every enquiry, accounted for.
Vertex is a managed commercial desk for private clinics. We work every enquiry, follow up and book consultations, reconcile outcomes against your diary, then show you what converted, what was lost and why.
The gap
Your clinic is generating enquiries. That does not mean they are being accounted for.
Enquiries slip between calls, forms and inboxes.
Every enquiry gets an owner and a next action.
Your CRM and diary disagree about what happened.
We reconcile bookings, attendance and outcomes against the diary.
Lead reports show volume, not where revenue is being lost.
See the loss reasons, capacity and where demand should move.
How Vertex works
A commercial desk behind your clinic.
Three steps. Software supports the desk — it is not software your clinic has to operate.
Connect
Channels → Diary → Sites → Capacity
We map the agreed enquiry channels, diary, sites, procedures, capacity and ownership rules. Your existing systems stay yours.

Operate
Owner → Next action
Named Vertex people work the queue — follow up, book, rebook, recover no-shows, record reasons — and own the next action.

Account
Booked → Attended → Outcome → Reason
We reconcile what happened and produce the commercial account: outcomes, reasons, capacity and measured effect.

Vertex
Commercial operations.
Clinicians
Clinical judgement.
The commercial account
Know what your enquiries are actually worth.
Vertex turns the enquiry journey into a commercial account you can act on.
Illustrative Example account — not a client result.
Now you know what is still recoverable, why people were lost, and whether buying more demand would create revenue — or simply create a queue.
Proof
We do not take credit for everything that improves.
Where appropriate, Vertex compares the enquiries it worked with a suitable comparison group.
Illustrative
We can claim
The measured difference supported by the comparison.
We do not claim
Every improvement the clinic experienced.

How you start
Start with your own account.
Account review
See what can — and cannot — be established from the existing commercial picture.
Proof sprint
30–45 days Reconstruct the journey. Establish the account. Operate agreed work. Measure what changes.
Ongoing desk
Continue only if the evidence and clinic capacity justify it.
Business and contact information only. No patient information is requested through the website form.